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The Foundation's activities are categorized
as: the awareness-raising campaign for cultivating
and encouraging healthy culture of philanthropy,
a public campaign on 1% sharing which is
meant to help people easily participate in donation,
social contribution programs for the business
sector, operation of donor-advised public funds,
and grant-making activities for sustainable development
of communities. The Foundation also conducts
research activities on philanthropy.
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The Awareness-Raising Campaign
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It is often said that in Korea there is no
such word as "philanthropy" and that
there is no tradition of donation like the that
in the US and other western countries. However
a tradition of philanthropy unique to Korean
society has been successfully maintained over
the years throughout turbulent social changes.
It was this social dislocation, however,
that often caused philanthropic activities to
be made in a spontaneous and even impulsive manner.
The Foundation has made efforts to create
and promote a new philanthropic culture in which
people donate not from a moment's sympathy but
as a matter of habit.
The Foundation has conducted numerous campaigns
along with major news companies such as Donga
Ilbo and Choongang Ilbo under the title "Spending
Money In A Most Beautiful Way". In
addition, it seeks to expose people to various
social causes by participating in grassroots
donation activities.
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1% Sharing Program
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The 1% sharing program is the principal program
of the Foundation. The purpose of this
program is to make people realize that sharing
does not necessarily require a large sum of money.
1% symbolizes "the smallest thing
that we can share".
It means a level of sharing that anybody can
join in the most comfortable and easy way. It
is actually the "willingness to share one's
heart", not just "calculating 1% of
what I give". There are numerous ways
to share 1% of what people have. Someone
share their inheritance while others give 1%
of their annual salary. Professional writers
donate 1% of their book royalties and those who
have special skills donate their expertise.
The Foundation believes that through such
1% sharing, it can make a powerful driving force
to transform the world. The fund accumulated
through the program is used for public activities
to assist people in need.
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Public Fund Raising Program "Foundation
in Foundation"
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The first public fund of the Foundation was
initiated by an old lady's donation of her entire
fortune. A fund was named after her and
was granted to orphans who need financial assistance
for their education. Without complicated
administrative procedures and excessive costs
for establishing and operating a foundation,
such an initiative can be created simply by the
wishes of the donor. This donor-advised
fund is being run in accordance to the donor's
intention. Individual small sum donors
can also participate in this program by matching
their donations to funds they want to take part
in. Such public funds are being operated
to provide support continuously over the years
by preserving a portion of the principle.
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Corporate Social Contribution Program
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The Foundation operates corporate social contribution
programs for private companies which are designed
to pave the way to a desirable corporate citizenship
model. To that end, the Foundation is continuously
suggesting that companies set up funds for the
public good based on their management philosophy
and traits of their business. Companies
such as Hyundai Motors, Haitai Confectionery
and Yuhan Kimberly are taking part in our programs
in partnership with the Foundation.
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Reaserch Program
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In order to disseminate a giving culture into
our daily life, what is needed is scientific
and systematic study on contribution-related
fields, exact statistical data and plentiful
examples.
The Foundation is running
a research committee consisted of experts from
relevant fields in order to conduct policy study
and institution reform projects for proper philanthropic
culture.
It hosts an international
symposium every year on giving culture that introduces
the results of a survey on Korean's attitude
toward philanthropy. In July 2001, it opened
a non-profit fundraising archive, the first of
its kind in Korea. The archive is equipped
with about 300 volumes of books as well as other
audio-visual materials.
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STRATEGIC GOALS
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Recognizing the donators' trust in the fundraising
organization as one of the most critical criteria
in selecting a philanthropy organization, the
Foundation has been focusing on establishing
transparency throughout its operation process.
All the figures, including its operation
expenses as well as the fundraising incomes,
are fully disclosed to the public. The
Foundation is also trying to limit its overhead
costs to two percent of the funds it receives
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The
Awareness- Raising Campaign