The Foundation operates corporate social contribution programs for private companies in order to pave the way to the creation and implementation of desirable corporate citizenship models.

Purpose of the Corporate Social Contribution Program

For sharing between corporations and society
The Beautiful Foundation operates public benefit campaigns for the mutual benefit of corporations and society. Social contributions aid in social development and improve the images of corporations.

For realizing corporations' value and the optimization of public benefit
The Beautiful Foundation creates positive and practical models of corporate social contribution through public benefit support that is not simply a charitable favor, but instead a refining of corporate values and subsequent sharing with citizens.

For creating model public support programs
This campaign strives to implement public service as a feature of corporations, satisfying society's requests for public benefits and informing the public of these services.

For transparent and specialized social contributions that build healthy partnerships
The Beautiful Foundation is propagating social contribution values that are successful, transparent, and specialized through partnerships between healthy corporations and a healthy public foundation.

For spreading the culture of sharing
The Beautiful Foundation is laying the groundwork for a new donation culture that will be built through the voluntary participation of both corporations and members, suggesting a new model of Corporate Citizenship in which sharing is practiced for the betterment of neighborhood and society.