The Beautiful Foundation assists low-income single mothers by providing them with loans to start their own businesses. Hope Stores are supported by the Foundation through the Beautiful World Fund and the CSR efforts of other companies. These companies provide necessary skills, administration consultation, and donations. A total of 25 Hope Stores have opened up to date.

Mothers who are going through financial difficulty but have the will to carry on are eligible for the 30million won loan along with the enterprise support programs.
In the early stages most of the enterprises were food-related since most of the low-income single mothers had no expert knowledges and could only cook. However as years passed, various kinds of enterprises have been hoped for.Some of the enterprises that broke the stereotype of men-only work site includes recycling work(Dreampia, 9th enterprise), individual taxi(8th enterprise), and car contour restoration(12th enterprise).
The 11 Hope Stores which opened first have started to stabilize economically along with their owner's family. Microcredit, which is a form of donation in the name of repayment, is also actively taking place.
Hope Store therefor, is a place where single mothers can become independent, stabilize their family, and pay back to the society for the help they received. The 25 Hope Stores act as a place of charity circulation.

Micro Credit
This micro credit program is meaningful because it does not provide short-term, sympathetic economic help, but instead builds a foundation for economic independence and allows families to escape poverty in this generation (and hopefully the next). Furthermore, the recipients donate a portion of their profits to help other single mothers gain economic independence.

The initial fund was raised by the family of lamented Seo Seong-Hwan, the founder of Amore-Pacific, in the name of 'Beautiful Fund' which was a bequest that summed up to 5billion won worth of stock share.

Training and consulting support system
Mothers who are preparing for an enterprise go through a six-month course to learn about accounting, tax affair, and entrepreneurship. Also, an enterprise advisory group will give support by going through the enterprise blueprint and consulting about the problems that can occur during the business.
This is because the Hope Store's goal isn't to simply financially support an enterprise but to give help to single-mothers to gradually stabilize their family by carrying on their business.

Basic knowledge of enterprise - An overall education about enterprise Basic education on enterprise, operating business education Technical education - In connection with a professional education system Technical education differing in the type of business A gathering of each entrepreneurs four times each year - Sharing of information, reports between matriarchs. Hope Store Family Camp - To strengthen bonds between entrepreneurs Monthly visit and consulting - Concentrated care until the sixth month after opening, Consulting from an enterprise professional Technical Education - Technical education in connection with a professional institute wherever needed.