Happybean

There are very few grassroots public benefit organizations in Korea that are financially independent. This is mainly because the philanthropic consciousness of Korean society is not as mature as in most other developed countries. This is rapidly changing, though, as Korean's interest in social welfare and public benefit is growing explosively.

The Beautiful Foundation and NHN (Korea's largest Internet firm) established 'Happybean' in Naver, the most popular portal site in Korea. Happybean is an on-line public benefit portal site.

Through Happybean, people can read and share stories about under-privileged neighbors and donate directly on the Internet. They can know learn and stay up-to-date on the activities of many non-profit Korean public benefit organizations. Grassroots public benefit organizations can also post blogs, called as 'Happy Blog,' in order to introduce their activities and raise funds directly.

Happybean was established for two purposes. One is to contribute to the financial stability of grassroots public benefit organizations in Korea. The other is to make a donation easy and simple.

To search information about these non-profit organizations and donate to them, one should first sign up to be a member of Naver.

Naver members have these benefits through their use of Happy Bean:
1) Donation becomes easier and simpler with the donation settlement system in Happybean.
2) Searching and choosing organizations or districts where you want to donate money, goods, or time becomes easy.
3) Naver members can have fun and make a deep impression through the diverse donation events held in Happybean.
4) A great deal of information and knowledge about donation and philanthropy is easily found.
5) Naver members can check the details of their donation, as well as how and where those organizations spent their donations. This allows members to trust these organizations and their activities.