To facilitate the creation and maturation of a philanthropic culture in Korea, it is necessary to conduct scientific and systemic research. As a part of this effort, accurate statistical data and examples from advanced-donation countries must be acquired and examined. The Center on Philanthropy at the Beautiful Foundation conducts research, surveys, and educational programs to aid the burgeoning philanthropic culture to take root in Korean society. The Research Institute consists of the Philanthropic culture Department, Corporate Contribution Department, and Legislative Consultation Department. |
Since its establishment in 2000, The Beautiful Foundation has conducted Giving Korea Giving Korea is an international philanthropy symposium that brings together experts and policy makers to discuss research findings and pertinent issues. The research done for Giving Korea focuses on two areas of philanthropic contribution: individuals and Korean corporations. Research is conducted and released annually, with concurrent in-depth lectures and debates. The Beautiful Foundation uses data and input from experts in the field in order to construct strategies to spread philanthropy in Korea and build a stronger network of domestic and international civil organizations, foundations, and contacts in the corporate social responsibility field.
Philanthropically developed countries have long been conducting surveys on donations and accumulating reliable data. Recognizing the necessity of compiling objective and reliable data on perceptions, attitudes, and behavior regarding philanthropy, and in order to keep abreast with global trends, the Beautiful Foundation has established Giving Korea.
The research done by Giving Korea is largely focused upon two areas of philanthropic contribution - that of individuals and that of Korean corporations. The study regarding philanthropy by individuals is based on yearly research of Korean giving and volunteering. The study of corporations is based upon data gathered to measure the contributions of Korean enterprises to public services. Those studies are reported on a biannual basis. |
Giving Korea 2003
- 64.3% of the respondents answered that they had given in 2003, which is higher than the levels reported in the surveys of 2000 (57.0%) and 2001 (48.0%).
Giving Korea 2004
-The research on the state of Korean Corporate Social Contribution.
- Researcher: Professor Han Dong-Woo (Kangnam Univ.)
Valid samples: 192 companies
1. The State of CSR Management
The data shows that from 2000 the manpower in CSR departments has increased. More that 60% of companies that devote manpower to CSR have established CSR management positions since 2000.
2. Amount of Corporate Donation: 2004
- 133 companies (out of 163) shared their donation amount.
-39.1% (52 companies) donated less than 100 million won. 6.0% of companies (8 companies) donated more than 10 billion won.
3. Classification of Donations
37.8% of company donations were for social welfare; education and scholarship were next with 18.5%, followed by disaster relief at 8.2%, cultural promotion with 6.4%, civil organization support with 6.4%, and environmental protection at 5.1%.
4. Motivations for CSR
83.3% (135 companies) answered "to fulfill the companies' social responsibility" and 49.4% answered "to help the under-privileged."
5. Most decisive factors driving CSR
-66.9% (109 companies) answered "the will of the CEO." Next was "employee agreement" (25.2% /41 companies).
6. CSR's influence to the national policies or the local government policies.
54.6% (89companies) answers positively to the question of CSR's influence to the national policies or the local government policies. 36.8% (60 companies) answers negatively.
Giving Korea 2005
1. Participation of Donation
68.6%, nearly 2/3 of the respondents, answered that they have given. This is a higher level than they survey revealed in 2001 (48.0%) and in 2003 (64.3%).
2. The average amount of Giving
The average amount of giving (including goods) per person but excluding religious giving, is 70,305 won, an increase of 21.5% from 2003 (57,859 won).
3. The average amount of giving by case and by individual
Considering only the respondents who gave, the average amount given in each incidence is 58,490 won and by individual 102,550 won, a slight decrease in case by case giving and an increase in individual giving compared to 2003 (61,860 won, 90401 won respectively).
4. Annual congratulatory and sympathetic
Regarding annual congratulatory and sympathetic contributions, a new item introduced in this year's survey. 74.2% of the respondents spent money for this purpose in 2005. 39.2%of them answered 200,000-490,000 won to a question asking the average amount spent. It shows that the scale of these contributions is significant compared to charitable giving.
5. Participation of Volunteering
24.7% of the respondents answered that they have volunteered, which is an increase from 16.8% in 2003.
6. Importance of Philanthropy education
Asked if they agree about thhe importance of philanthropy education, 96.4% answered yes.
7. Methods of conducting philanthropy education
Regarding methods of conducting philanthropy education, "Program or campaigns that encourage the practice of giving should be carried out through the media" received the highest score (96.1%), followed by "Philanthropy education needs to be provided at school"(93.7@), "Philanthropy education needs to be done at home" (91.9%), and "The importance of the practice of giving should be emphasized at work" (87.1%).
8. The willingness to donate by bequest
As for the willingness to donate by bequest, 25.7% said "Yes" while 68.6% answered "No". Asked how much of the total bequest they are considering for donation, 27.0% answered "10 to less than 30%".
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