Philanthropically developed countries have long been conducting surveys on donations and accumulating reliable data. Recognizing the necessity of compiling objective and reliable data on perceptions, attitudes, and behavior regarding philanthropy, and in order to keep abreast with global trends, the Beautiful Foundation has established Giving Korea.
The research done by Giving Korea is largely focused upon two areas of philanthropic contribution - that of individuals and that of Korean corporations. The study regarding philanthropy by individuals is based on yearly research of Korean giving and volunteering. The study of corporations is based upon data gathered to measure the contributions of Korean enterprises to public services. Those studies are reported on a biannual basis.

Giving Korea 2004
- 64.3% of the respondents answered that they had given, which is higher than the levels reported in the surveys of 2000 (57.0%) and 2001 (48.0%).

Giving Korea 2005
-The research on the state of Korean Corporate Social Contribution.
- Researcher: Professor Han Dong-Woo (Kangnam Univ.)
Valid samples: 192 companies

1. The State of CSR Management
The data shows that from 2000 the manpower in CSR departments has increased. More that 60% of companies that devote manpower to CSR have established CSR management positions since 2000.

2. Amount of Corporate Donation: 2004
- 133 companies (out of 163) shared their donation amount.
-39.1% (52 companies) donated less than 100 million won. 6.0% of companies (8 companies) donated more than 10 billion won.

3. Classification of Donations
37.8% of company donations were for social welfare; education and scholarship were next with 18.5%, followed by disaster relief at 8.2%, cultural promotion with 6.4%, civil organization support with 6.4%, and environmental protection at 5.1%.

4. Motivations for CSR
83.3% (135 companies) answered "to fulfill the companies' social responsibility" and 49.4% answered "to help the under-privileged."

5. Most decisive factors driving CSR
-66.9% (109 companies) answered "the will of the CEO." Next was "employee agreement" (25.2% /41 companies).

6. CSR's influence to the national policies or the local government policies.
54.6% (89companies) answers positively to the question of CSR's influence to the national policies or the local government policies. 36.8% (60 companies) answers negatively.