Ongoing Campaigns
First-Birthday Sharing
The First Sharing in Lifetime, 'First-Birthday Sharing'
The Beautiful Foundation produced PR brochures and video clips as well as an independent homepage for the campaign, to support them with more knowledge and detailed information and to encourage people to join in the sharing. So far, many children have had a chance to celebrate their first birthdays in a more special way through these materials.
The Beautiful Foundation gives a “First-Birthday Sharing Storybook” to all participants of the campaign. The storybook was written and created as a joint pro-bono project of prominent writers, artists, teachers and scholars in each field, who have a desire to expand the impact of sharing to the children and the world. The storybook is easily tailor-made for individual kids and thus, it will be a meaningful gift as well as an effective educational tool for them.
- Campaign Page :
- : http://www.specialgive.org/
- Campaign Video Clip :
- http://youtu.be/fMlyTP8XyHg
Kids Sharing Club
'Kids Sharing Club', Building the Leadership of Sharing
Among many activities of the philanthropy education offered by the Beautiful Foundation, “Kids Sharing Club” is a membership-based philanthropy education activity for 4-6th grade elementary school students. Members are given two types of homeschooling materials for sharing (materials for kids and a tutoring guide for parents). Children learn about the impact and joy of sharing through various hands-on experiences in sharing offered by the Beautiful Foundation.
A series of hands-on sharing experiences offered to kids greatly helps them to expand their views of themselves, family and neighbors and to deepen their thoughts about the world around them. The Beautiful Foundation supports our children in growing as leaders of sharing, leaders who will know the power of sharing and therefore make a small change in their everyday life.
The activity of Kids Sharing Club consists of “homeschooling for sharing” and various “hands-on activities”.
Tti-at money box
- Kids: a tool for pocket money management and experience of sharing
Parents: a guide for kids’ pocket money management
Rainbow for sharing
- Kids: practicing various sharing methods they have learned
Parents: learning the skill for humanistic education by teaching about sharing
Online hands-on experiences of sharing
- Kids: talking about the experience and joy of sharing with family
Parents: playing the role of coach and model for sharing
Kid-Fundraisers Bandi
- Training program for kid-fundraisers “Bandi”, who shine like small lights to change the world by fundraising. Bandi Flea Market for Sharing, Bandi Manual, Bandi Certificate, etc.
Kids sharing camp
- The camp that enables kids to think about the “community” beyond “me” and to find the power of change and delight from sharing through fun activities
Events for families of sharing
- Meeting with families practicing the value of sharing & an Annual Awards Ceremony of Kids’ Sharing Camp
Wedding-Day Sharing
Sharing with Neighbors Celebrating Weddings,
“You were willing to agree with my suggestion that we donate 10 percent of the wedding gift money we received. I am more grateful for you, because you are the person like you. Although we did not share what we desired as our finance was not good last year, we are proud of ourselves because we kept our pledge this year. Hoping more people will be happy…”
“It was 1% Sharing Campaign that led us to donate to the Beautiful Foundation. Since the first donation, we have donated to the Beautiful Foundation with the hope that our small sharing could be a repayment to the people who helped us throughout our lifetime.
Before the wedding, we decided to donate some of what we were given at our wedding to do something meaningful as an extension of the 1% sharing we used to enjoy. However, as many newlyweds are, we were so busy and struggling with finance for a while, and just now we can keep our promise of sharing with ourselves.
Even though we did not share it on the day of our wedding, we are happy to be able to keep the pledge in remembrance of our wedding.
Thank you.”
- Letter from the Lim couple to the Beautiful Foundation -
Previous Campaigns
No Heat
Heat wave, 'No Heat' Campaign for Single-living elderly
In cities, when the temperature gets higher by 1°c, the mortality rate increases by 16.3 percent. Heat waves bring heatstroke, and aggravate cardiovascular diseases (heart diseases) and cerebrovascular diseases. With less active thermoregulatory mechanisms, elderly are exposed to a higher risk of deterioration in their overall health, and even death in the worst case scenario.
Despite the deadly impact of heat waves on health and life, apparently there are ways to prevent and control the effect. However, economic poverty is as threatening a risk factor to elderly persons living alone as is a heat wave. A single-elderly person’s risky predicament is not only caused by heat waves, but is also compounded by other factors such as old age, diseases and disability, and poverty and poor housing conditions. Death by heat wave could be considered a “social death.”
The Beautiful Foundation let the single-elderly’s poor situation be known through the “No Heat Campaign for Single-living Elderly” in 2011 and 2012, raising about 180 million won from nearly 7,000 people, and delivering cool duvet covers and electric fans to 4,317 single-living elderlies.
Currently in 2013 the senior citizen population, age 65 and older in Korea is 5,889,675, and the number of single-living elderly among them is 1,111,385. In this group, the senior citizens in urgent need of support from the society are estimated to be 191,158, due to their low income level, poor housing and health condition and limited social contacts. The Beautiful Foundation will keep grappling with this issue.
I Disapprove
“I Disapprove” is the campaign to suggest a consistent “disapproval” of irrational social systems and to request citizens’ participation in the actions for change.
“I Disapprove” Campaign Season 1 was carried on for eight specific issues suggested by eight opinion leaders and fundraisers stated below.
- Sangho Lee (Journalist):
- “I disapprove of indifference to whistleblowers.”
- Dohyun Yoon (Musician):
- “I disapprove of the threat to our early human life brought by poverty.”
- Jeok Lee (Musician):
- “I disapprove of the reality that our young kids become homeless because they have no money.”
- Mihwa Kim (Comedian & Broadcaster):
- “I disapprove of the separation of children from their mothers.”
- Mikyung Kim (CEO & Broadcaster):
- “I disapprove of the future stolen by poverty.”
- Bonchang Ku (Photographer):
- “I disapprove of the reality of immigrants that a book is a luxury to enjoy.”
- Hyori Lee (Musician):
- “I disapprove of the endless winter of single-living elderlies.”
- Jedong Kim (Comedian & Broadcaster):
- “I strongly disapprove of the different starting points of our children.”
Approximately 47 million won was raised by participation of more than 1,000 donors in the campaign, in addition to the seed money of the initial issue-raisers above. It became the seeds of change in eight funds.
“I Disapprove” Campaign Season 2 aroused public opinion in the insufficient budget for meal plans for children, under the slogan, “I disapprove of unequal food quality in the care-facilities such as orphanages.”
The Beautiful Foundation not only aroused public opinion in the unfair conditions of children in care-facilities including orphanages but also planned to request relevant policy improvements through a petition to the National Assembly, based on the results from the research of child development in the care facilities that provided a healthy meal plan. The ultimate goal of this campaign is to provide all children in the care-facilities with meal plans equally as nutritious as those that the other children are given.
The Beautiful Foundation raised 376,173,707 won in total through this campaign for three months from November, 2012, and this achievement was followed by funding a research for health impact assessment of children’s nutrition provisions in the care facilities, supporting the cost for meal plans, and holding public hearings. In May, 2013, those efforts resulted in partial policy improvement. In 2013 now, the Beautiful Foundation is concentrating on research for health impact assessment.
1004 Yen
'1004 Yen' campaign for helping victims of the Japanese earthquake
The Beautiful Foundation engaged in an aid project in tandem with the Hope Institute Japan and Japanese NPO Tono Mountain/Village/Life network (http://www.tonotv.com/members/yamasatonet/)to effectively deliver the fund to the aid projects for improving the living conditions and welfare of earthquake victims. As a result, the fund was used for “Aids for Victims facing the Housing Crunch”, the project of transporting relief goods to victims in Iwate Prefecture, one of the regions damaged by the 2011 Japanese earthquake, as well as researching their living conditions. Also, the fund was delivered to “Hotto Hitto Iki”, the project for donating bath products and food aid for victims, and “EAST LOOP”, a handicraft project
Hunger 0 Zero
'Hunger 0 Zero' Campaign, aid project for hungry children during school vacations
260,000 children who are provided with meal plans during weekends and vacations,
680,000 children who are provided with meal plans during semesters,
400,000 children who are not provided with meals plans during semesters or vacations due to no relevant record at civil service offices.
The hungry children are estimated to be a million in total.
Feeding them is the basic responsibility of all of us.
'Hunger Zero Campaign' that began with the suggestion, “Let’s have hope instead of skipping meals 8 times, meals which are valued to be 5,000 won each.”
The Beautiful Foundation raised 284,766,575 won in total through Hunger 0 Zero Campaign for a month during December, 2010.
The total number of participants in the campaign was 5,686 people who all dream of a society with no (zero) hungry children, not a zero (zero) budget for them.
The Beautiful Foundation helped 3,174 children receive healthy food through 118 community childcare centers during winter vacation, from January through February, 2011.
To save UTORO
1. Save Utoro Fundraising Campaign
History
Currently there are 65 households and 203 Korean Japanese living in Utoro. Up until 1988, people in Utoro used wells to get their water as they lived in discrimination and poverty. Most of the first generations have passed away, and in their place stands the second and third generations who are mostly over the age of 60 and have no economical ability.| 1940.01 | The construction of Kyoto airfield around the ‘Cha-San' village area determined. |
|---|---|
| 1945.07 | Japan defeated in World War II. The airfield construction stopped. Approximately 1300 Korean laborers and their families left unattended. |
| 1971.06 | Nissan Shatai, the successor of The Japan International Aviation Company established. |
| 1987.03 | Utoro land purchased by Nissan Shatai. |
| 1989.02 | Nishi Nihon Shokusan filed a ‘illegal land occupation' law suit. |
| 1989.03 | First public hearing held at Kyoto district court. ‘Movement to protect Utoro' organized. |
| 1998.01 | Decision made against the plaintiff by Kyoto district court. The appeal to the high court made. |
| 1998.08 | The second government report submitted to UN Social Rights Covenant Committee by the Japanese government. |
| 1998.12 | Decision made against the plaintiff by Osaka high court. The appeal to the supreme court made. |
| 2000 | case dismissed by the Supreme court. |
| 2004.01 | The owner of Utoro on the land registration changed from Nishihon shokusan (a real estate company) to an individual. |
| 2004.09 | A Korean ambassador to Japan requested Kyoto governor to take a proper step to resolve issues faced by Utoro residents. |
| 2005.02 | Research on the realities and conditions of Utoro conducted by KIN, an NGO organization of Korea . |
People in Utoro
- Age :
- Under 59 (80%), Over 65 (20%)
- Nationality :
- Korean (88%), No nationality (10%), Japanese (2%)
- Jobs :
- Unemployed (52%), Part-time labor (22%), Driver/Housewife/Etc (26%)
- Water Supply System:
- Existent(44%) Non-Existent(56%)
- Sewage System:
- None
- Background :
- Airfield construction labors from 1945, their descendents and family members make up 2/3 of the population. All the male labors have passed away, wives and family members survive. Natural immigration to the village (1/3 of the population)
Their voices
"Why are they telling us to move out? If half of the population in Utoro was Japanese they wouldn’t dare say such. We’ve been conscripted and have been forced to work. We’ve been neglected after the war ended and now they’re trying to steal our land." -Moon Gwang-Ja(1st generation)"The ones responsible for trying to steal our homes are the private real estate companies and they’re backed up by the Japanese law court’sdecision. In conclusion, the Japanese society is trying to drive out all the Korean Japanese from the village, including our parents who have been abused and oppressed by the Japanese. Is this a forgivable act? I’ll fight to protect our homes." -Yoo Dal-Sam(2nd generation)
"Utoro’s territory problem means a lot to the Korean Japanese society. The Germans have compensated to the forced laborers. The American government has acknowledged the compensation to the American Japanese. But weKorean Japanese received nothing from the Japanese government. We will do everything to fight for our rights to live on this land." -Park Nam-Sook(1st generation)
2. Save Utoro Fundraising Status
The fundraising to save Utoro, since 2005, have attracted continuous participation When thelast deportation order was given in 2007, all seemed lost. But thanks to the netizens, the matter became a public concern and for the first time in history, have the government supported 3billion won. And with the fund continuously raised, a prepayment was made to buy half of Utoro’s land. Now, with the last fundraising, we are trying to completely save Utoro. The balance needs to be paid until June 2008, and once again we are in need of your hand.Finishing Save Utoro Fund 2008
We ask for you support to save Utoro once again. We’re making a wave with the support of the people from all social standings. Give hope to Utoro where, even throughout 60 years of independence, freedom has failed to take place. We ask for your participation in your name, your family’s name, your company’s name, your group’s name or in any other names you would prefer. With your help, we’ll be able to cheer once again in the village of Utoro.- Target figure :
- ￦428,010,367
Fundraising Schedule: 2008 January~June
- 1st fundraising: 2008 January 7th ~ February 29th
- 2nd fundraising: 2008 May 1st ~ June 21st
- Deadline to clear balance: 2008 June 23rd
Events
- Photo exhibition tour in college campuses
- Online fundraising through various portals
- Street fundraising and signatures
- Save Utoro "Peace Night"
- Cultural interchange and discussion between Korean-Japanese-Korean/Japanese students
- Special program by Hankyoreh (one of the nationwide newspapers) to save Utoro
- Special MBC 815 On air ARS fund
- Save Utoro Concert
- Tying bonds of hope to save Utoro
- Nationwide Save Utoro Fundraising Campaigns
Citizens’ fundraising participating group
Let's wipe those black tears
About Taean County
Taean County is most famous for Taean Haean National Park, known for its clear seas, unpolluted soils, coastal flora, tidal flats, coasts, and white sand. It includes thirty different beaches; one of these, Mallipo Beach, is considered one of the three most beautiful in Korea and is over three kilometers long.South Korea fights huge oil spill
Thousands of South Korean soldiers, police and volunteers are fighting to clean up areas of beach polluted by the country's worst-ever oil spill.Some 10,500 tons of crude oil are estimated to have poured from a super tanker after a drifting barge punched holes in its side on Friday. The oil has been washing ashore in the scenic Taean region on the west coast. The government has already declared a state of disaster, but has been criticised for acting too slowly.
Overpowering smell
The BBC's John Sudworth, reporting from Mallipo Beach in the Taean region, says the smell is overpowering as the thick black oil still coming in with each tide almost completely covers the wide sandy bay.
With human chains stretching from the sea to the head of the beach, buckets of crude are being passed from grimy person to grimy person, he says.
The damaged super tanker Hebei Spirit is still visible on the horizon. It has now been sealed.
According to South Korea's ministry of maritime affairs, the Hong Kong-registered vessel was at anchor when an industrial barge, which had broken free from the tug towing it, hit it.
About 9,000 people is involved cleaning up the beaches, with more joining every day. At sea, a fleet of 140 ships has been fighting to prevent more of the spill washing ashore. Helicopters are also helping the operation. But officials say local tourism and seafood industries have already been devastated.
More than 20 million tourists a year visit the area, drawn by its natural beauty.
The area is also home to many oyster beds and seafood farms, which supply local hotels and restaurants.
There are also wider environmental worries: Mallipo, for example, is an important transit point for migrating birds such as snipe and mallards.
| MARITIME OIL SPILLS |
|---|
| July 1979 - Greek tanker Atlantic Express spilled 287,000 tons off Trinidad and Tobago |
| March 1978- Amoco Cadiz spilled 223,000 tons off Brittany, France |
| November 2002- Greek-owned Prestige spilled 77,000 tons off Galicia, Spain |
| March 1989- Exxon Valdez spilled 37,000 tons in Prince William Sound, Alaska, US |
| December 2007 Hebei Spirit spills 10,000 tons off S Korea's west coast |
As investigations continue into how the accident happened, newspapers have been criticizing the government, accusing it of acting too slowly. The Korea Herald said precious time was lost, while the JoongAng Ibo said it suspected the authorities had acted "in a loafing and idle manner". The slick is about the third of the size of the 1989 Exxon Valdez oil spill in Alaska, considered the costliest on record.
South Korea's previously largest spill happened in 1995, when 5,000 tons of oil washed onto the southern coast.
Fundraising Status
Please participate in restoring the environment and bringing back the hope for all those who have lost their living in the Taean oil-spill! The biggest oil-spill in Korean history took place. The sea is black and the peninsula is being polluted by the oil waves. The odor is unbearable and toxic gas is air-borne. Pollution caused by the oil-spill not only destroys the living of the Taean citizens but brings disaster to our life. But not all is lost!People believe that by cooperating with each other to clean up the spill, Taean will restore its once beautiful nature, and the BF plans to help the volunteers. Please participate in restoring the nature as well as the smiles on the Taean citizen’s faces!
There were others giving help in restoring the Taean County by bringing their own equipments such as boots, gloves, raincoats and masks instead of simply donating. Some sent cotton shirts or underwear which could be used to clean up the oil.
With the help of the public, Taean is slowly recovering.
Putting wings on books for Asia
Sharing book for Asian immigrants who are living in Korea
The campaign objective
The main objective of this campaign is to allow Asian immigrants who are alienated from the Korean society to preserve their culture and language. Executive director Yoon Jung-Suk said that "90% of the immigrants living in Korea are Asians, and they tend to be forced to be absorbed by the Korean culture. We planned this campaign in order to allow them to preserve their unique culture and language, and to promote a multicultural society."The campaign process
To participate in the campaign, one only needs to bring a book from any Asian countries they traveled to, in that particular language, and donate it to the Beautiful Foundation. The Foundation will donate books to nine different immigrant libraries and immigrant support centers.Even those who haven’t or do not have a plan to travel to Asia can participate by either donating money to purchase books, or by donating books they already possess.
Fundraising status
-A letter of a donor
The 'Putting Wings on Books for Asia' campaign has ended its 40-day journey. We shared hope by collecting books. Some purchased books from foreign countries while some donated money to be used for the purchase of books. We are glad to have found how much people wish for the Asian immigrants’ happiness.
40 days worth of effort fructified in 40,557,000 won + 2,206 books.
Through money saved instead of a meal, books bought from an Asian country and the participation of companies, we have raised 40,557,000 won and 2,206 books.
Now, books which haven’t existed 40 days before will be donated to the immigrant library. Nearly 40million won worth will also be used to purchase books which will become the newest members of the immigrant library. This was all possible thanks to the donors.
A ‘word of gratitude’
The 40 day journey campaign has come to an end. And once again the Foundation will try its best to find the solution to the discrimination towards the Asian immigrants. The biggest outcome of this campaign is that the thanks we give, will not be the last. We thank everyone who has participated in this campaign with much enthusiasm. Also, we thank the corporate partners with us throughout the campaign. The corporate partners are like below.Contribution story
Currently running a sand-built youth center and library in Laos as well as educational programs in English, Mr. Park heard of the campaign though his friend who works for the Beautiful Foundation. He donated several overlapping books from the Laos Village Library.
Books donated from the Department of Thai language of HUFS, as well as the know-hows and specialties of the department have been of great help. Thank you.
2,100 books donated by Asiana Airlines
Books donated by the Malaysia tourism promotion board
Fundraising telephone call
'Share love by calling in at 1,000 won per call!Small changes can make all the differences in the world.
Love Request is a program that introduces about people going through hardship in our society and raises fund through ARS. It is being broadcasted weekly through KBS which called for much response from the public. Through this program the ARS donation culture, which donates money by simply giving a call, spread widely throughout Korea. It offers the chance to feel humanity by following the character’s everyday life, showing it in a diverse way. The BF worked with Love Request to raise funds for a month.
Sharing story introduced through love request
We plan to introduce places and stories of people who are changing the world with 1% care and love, as well as explain and promote the joy of sharing!-
1. People sharing 1% happiness
Share the joy of a baby’s first birthday! Si-Young’s birthday party. Caring for children around the world as if they were mine, experience Si-Young’s special birthday party. -
2. Happy birthday pal!
Express your congrats by sharing (Myung-Duk Girl’s high school 1-13) Freshmen students in class 13 of Myung-Duk Girl’s high school collect 200 won on each student’s birthday. Meet the students who donate in the name of the birthday girl. -
3. We pay our devotion as if they are our parents
Annuity donor Song Rye-Hyung "I’ll try to give help to as many people as possible while I live"Donor Song Rye-Hyung, who made 'Silver Mustard Seed Fund' through annuity donation. -
4. Share the shared joy of happiness
Sharing Taxi donor Kim Hyung-Gwon Donor Kim Hyung-Gwon’s taxi is a moving BF.We introduce the story of Kim Hyung-Gwon’s Sharing Taxi. -
5. We share our challenge
Doorae School’s black sheep fund. They story of Doorae School’s black sheep who promised to raise a fund by climbing Mt. Jiri. -
6. A meaningful competition for sharing! Sharing battle between Korea University and Yonsei University.
A festival that turns up Anam and Sinchon.This year, each school’s number of uniforms and cheering accessories have taken place.Find out who turns out to be the winner.
The Beautiful butterfly effect
Give $10 and make a social change worth $5000
Donations create a butterfly effect.
The money you spend on a product in a store reaches not only the individual who sold the item, but also countless others who produced the ingredients and assembled the final product. Your purchase causes a ripple effect across the entire economy.Similarly, donations continue to influence society even after the donation has been transferred to a person in need. Donations create a ripple effect as well. The social solidarity and hope embedded in donations reach not only the immediate recipients of such donations, but also their family, neighbors, and eventually society as a whole.
How much socioeconomic value is there in a $10 donation?
The Give $10 Campaign aims to change the common perception that donations are philanthropic, one-time, and exhaustive. This campaign is working to reveal the full range of socioeconomic value one donation can create in society.[ Health care: Help low-Income single mothers get medical check-ups and follow-up treatment ]
The Beautiful Foundation gives an average of $580 per applicant to subsidize low income single mothers' medical check-up and follow up treatment costs.In order to sustain their families, single mothers with low incomes are often reluctant to take a day off when they are sick. They fear burdensome hospital bills and postpone medical treatment. In the worst case scenario, a disease that could have been treated early is discovered too late, resulting in far worse outcomes for the entire family. Protecting the health of mothers is protecting the well-being of entire families.
- + Additional health care expenses prevented ($13)
- + The woman conserves her income ($9.5)
- + Unemployment is prevented, along with any subsequent increase in debt ($12)
- + Education costs for children neglected due to mother's hospitalization or death are avoided ($32)
- + Government's social spending is reduced ($17)
- = A total economic value of $179 can be created by a $10 donation.
[ Education: Danny Seo's legacy, youth activities for the common Gealth ]
The Beautiful Foundation gives an average of $125 per youth involved in order to support youth activities that aim to improve society
Danny Seo is one of the most influential young adults in the world. Named among the "50 most Beautiful People" by People magazine in 1988, Danny Seo founded the organization Earth 2000 with mere $23 shortly after his 12th birthday. By his 18th birthday, he had transformed his grassroots organization into the country's largest teen activist charity, spearheading worldwide campaigns on behalf of the environment.
This praiseworthy environmentalist developed with the help of a society that encouraged a 12 year old boy's environmental activism. The Beautiful Foundation supports our youth to nurture citizens who work for public interest. We encourage activism and volunteerism among our youths.
- + Potential fundraising for neighbors ($3600)
- + Reduction in social costs ($2160)
- = A total economic value of $5770 can be created by a $10 donation.
[ Housing: Eviction prevention for children living alone ]
Eviction prevention for underage families. We support underage families by giving an average of $1370 per assisted family each year.
Although they qualify for permanent Rental Apartment Housing as recipients of government aid, in the absence of a stable income underage families cannot afford to pay rental and maintenance fees for this housing. Such families face the threat of eviction. To children and youths, housing is the single most important factor for security in life. We address these children's housing needs by paying back rent and maintenance fees, as well as a year of rent and maintenance fees until their housing arrangements stabilize.
An underage family is defined as a family in which a child is the head of household or living with parents or grandparents who cannot support them due to illness, disability, divorce, or negligence.
- + Housing benefit created by preventing eviction ($1)
- + Education costs saved by preventing family disintegration($18)
- + Reduction in social costs for homelessness ($68)
- = A t economic value of $97 can be created by your $10 donation.
One Tweet One Won
Additionally, to encourage the campaign, calligraphy artists sent words of encouragement in calligraphy to the participants.
Hope Never Fails
In order to send a message of hope to Korean citizens, from October 2009 to January 2010, the Beautiful Foundation collected fallen leaves, stamped “Hope Never Fails” on them, and distributed them to people on the streets. The smiles on people’s faces as they accepted the leaves, as well as the continuous messages from Beautiful Foundation donors, affirmed the truth that hope never fails.
After hearing about the Hope Never Fails campaign, cartoonist Young-Man Heo, Dr. Charles Ahn (founder of Ahn Lab, a leading internet security company), Entertainer Jae-dong Kim and other prominent celebrities sent in their own “Hope Never Fails” messages. Additionally, Silver Tree, a handmade jewelry shop and Beautiful Foundation donor, custom-made leaf-shaped bookmarks and earrings and donated the proceeds from sales to the Beautiful Foundation.
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